An article by Jean-Baptiste Soubaigné, Guest Editor
Go around again in the columns of the blog is a pleasure and now the
idea is to share with you a steaming reflection scratching my brain for a
while and resurfaced in recent weeks.
Simply put in the first lines, I try to understand how to adapt the concept of smart cities, Smartcities to more rural areas, with a tourism vision.
The concept of destination so quickly appears and the "Smart Destination" too. That said, we will keep a rather neutral term "smart tourist territory."
See no notion trademark or framework defined in this expression, I
agree with you just humbly state my thinking at that moment, which I
hope will feed our discussions.
In a recent speech, I had to deal with the theme "The etourisme, facilitator of opening up territories tool." Nah, nah, it was not for the test of history and geography of the tank but for an evening dedicated to ebuisness.
And by analyzing the theme appeared the key concepts that titillate our
daily devoted to the service of tourism development: tourism, digital,
planning, attractiveness, accessibility, transportation, development,
human, collaboration, innovation, destination ...
While preparing this presentation are forwarded to the eve of the announcement event "The international forum of the human Smart City" , the article by François Perroy
an introduction to the concept of smart cities and others things (I'll
let you set eg "Connected City" on Google Alerts and you will see the
site).
Finally, be sure that you return well in my brain, everything is
cradled and leached by (SADI) reception and dissemination of information
schema tourist destinations where the tourist office is one of the
entities Serving both consumers (inhabitants and tourists),
professionals, communities and the country.
Here's an introduction to getting butt-bounce rate and if you are still
there simply start again the following problem: how to move towards
smart especially outside urban tourist areas?
Smartcities and Smart Destinations
On smart cities, there is a lot of material and it's very hard not to get lost as the concept may look like a tote. I guess besides the well infinissables debates purists around the semantics of the concept.
For the Smart Destination, destination or intelligent, that's more complex. Once we remove the commercial offerings such as Smart City Pass Destination USA and communication plans as to Alicante Smart Destinations , we quickly find the same sources as for Smartcities. There are still some discussions held particularly among Spanish neighbors but then again, everyone does their own cursor.
So with sustainable development and energy input, the Balantia firm offers a simplified diagram:
Destination + Sustainable Energy + Profitability and dynamism = Smart Destination
By positioning the entire tourism chain, the company Smart Destinations produces a very rich ecosystem.
A smart tourist territory or intelligent management of a tourist area
The challenge is to keep a tourist view on the subject and avoid going
in all directions and therefore I propose a test on the subject with a
scheme to keep the wire. The central block for interacting peripheral entities.
If tourism is a way to boost territories and create wealth, then
digital is an opportunity to facilitate and accelerate the process. Through its tools, it creates new forms of consumption as the consumer is also a producer and both self-feeding.
Development and digital services
Also, the smart tourist territory, the digital does not appear in the
services but especially in the land while allowing a new appropriation
of it by tourists and locals.
Access to the network and to the internet via wifi territorial example,
is therefore a priority for the famous "relationship and interactive
mobile user" defined in the smart city. Part of the internet to stay fully nourished this approach.
The famous cycle of the traveler, slapstick MVP etourisme but super
efficient, lets dissect the customer scenario which is based on an area
of consumption, physical and digital.
For the locals and tourists, the area of consumption is then more or
less accessible, visible, attractive, provided for infrastructure,
transport, local services or by accommodation deals and tourism.
Intermodality
Strongly linked in the previous paragraph, the second aspect is the
accessibility of the region, the possibility of roaming on it and ease
intermodality. For tourism, knowledge flows and gateways clientele is a starting point.
It is not also not trivial if the TER SNCF and forge a dialogue with
institutional professionals in tourism and culture for optimizing
transport around events and places to visit and then reinforce Train /
bike interactions. The solution flows Vision proposed by Orange to ADT / CDT also addresses this issue.
Destination
The third aspect is of course destinations because that territory is
not going to either be fixed and defined, either physically and on the
web.
The concept of destination thus entering heart in thinking with
perceived and consumed by the tourist destination and lived by the
inhabitants destination.
Thus scales tourist destinations and administrative territories overlap
and intertwine with the key discontinuity of services offered to
consumers (inhabitants and tourists). In conjunction with the digital development, the challenge is to enable tourists to access local services.
Innovate, adapt and work together in cross without administrative boundaries, is not a good idea but a necessity.
Collaborative Consumption and classic tourist economy
"Innovate, adapt and work together," this formula also serves as a transition for this fourth aspect.
On the same territorial base, a destination, is now mix both models.
One classic, based on the tourist offer framed by labels,
classifications, standards, and the second more flexible and adaptable
based on the customer experience, collaborative, recommendations.
Besides the "classic tourist economy" modes of collaborative
consumption must be fully integrated into the ecosystem of smart tourist
territory.
For example, to make it attractive, visible, accessible, intelligent
tourist region combines Accommodation offer SIT identified in a
complementary offer this on Airbnb, HouseTrip, Le Bon Coin and consort. At large events such as festivals, this offer then knows consolidate by specific partnerships such as with the platform Yosh Festival . Carpooling, car loan and other private initiatives of collaborative consumption in tourism complete the offer of the territory that communicates destination.
Resident and local consumers become in their turn tools and services created by communities.
Sustainable management
This area of consumption, if we want smart, sustainable it is necessary and communicating.
This is notably one of the principles of Smartcities where the
infrastructure is able to produce and transmit the data to be analyzed
for optimal management of the resource. Traffic, parking, hotels, places to visit, street furniture, tourist offices (...) all concerned.
In terms of sustainable resource management on a smart tourist
territory, a real commitment professional institutional and private
tourism on responsible drinking will be concrete indicators.
Again, beyond the labels, the goal will be reached when this brick
"Sustainable" is no longer presented separately but directly integrated
throughout the value chain of tourism.
Data and Customer Experience
Smart Destinations Smart'tourist but with a tourist connected and waiting for services and information that come to him. The management of this data, it is big with Philippe Fabry and Smart with Paul Fabing , create new opportunities for tourism and customer and local consumption experiences.
I pause to draw a parallel with a topic, which could be called "Data
and Quality of Life", relying on Article I saw out the day before
yesterday and in which Florent Guitard city is a tool of the OECD to compare the quality of life of the regions in the world . A social axis that could supplement my thinking. Close the parenthesis.
Experimentation
Finally, I add a pinch of innovation support through brick "Experimentation," the anti-drug nervousness! It will be supported by a political commitment - "We want to become the champions of m-tourism" as pointed Fleur Pellerin earlier this month - supported by public funding such as two calls for proposals for innovative enhancement of heritage the Aquitaine region , but also by financing with equity crowdfunding platforms .
I stop here this introduction (or what neural unpacking :)) and see if
behind it, there is nothing to engage in "disruptive" ideas (to poke ticket Pierre on the disruptive model ) for creativity and conviction arguments for policy makers and partners.
Indeed you may have noticed, I have not yet decided where to position
the tourist office in this scheme: an entity like the others or the
director of this ecosystem?
FYI, the presentation I mentioned at the beginning of the article
Etourisme tool facilitator of opening up territories soubaigné jb mopa June 2014 from Jean-Baptiste Soubaigné
Thread Moved from :
http://www.etourisme.info/essai-territoire-touristique-intelligent/
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