July 24, it smells good summer, tourists are there, this strange beast that speaks the "tourist",
you know, the language that we hardly dare to exploit tourism
professionals us when we want to create a relationship close with him in
the digital world.
Both advisors stay are often very good customer relationship experts
firsthand, both institutional websites tourist (and many private
providers) seem to forget that they first speak to a person who wants to
have fun, which will disconnect (some at least) of his professional
life and he therefore needs some embarks on a sometimes real world,
often fantasized ... Do not tell me that our dear tourists do not often
remind you that you're lucky to live there all year, often being on
holiday without doubt, not :) bump in tourism?
Unfortunately, we suffer from a disease that can be treated, the symptoms are easy to detect, addicted to a useful vocabulary between technicians but less for a tourist, a fabulous technological advance, syndication of content directly from your SIT to your website .
It's true after all, the connection between the SIT and the site works
perfect, it does not have to read the content of our tourist objects
issued too often rough to our tourists. The SIT is nothing to do, it is the editorial line here, a vast subject and huge yard.
Board or sometimes a punishment, take an hour to read the content of your web media. You will have some nice surprises and probably long periods of solitude if you can put yourself in the shoes of a tourist.
Even easier, take an hour to read the site of your territorial
neighbor, we get a lot better at playing the tourist in this case.
Well, the purpose of this post is certainly not to say that the
institution is zero and that private actors are good, new creations show
us that we can rework the editorial content, visual to find a "fun way
"tailored to speak to his tourist.
Enjoy the big job was done in Flanders ( see note Ludovic ) ...
Approach ... "on s'connait" site residence Alsatian jaienvie.de placing phrases depending on the context ... we repeat, it works, look at the smile of people watching the screen:
Mind ... Rock and roll ... or jazzy for the coup de Tourisme Montreal who customizes a large container in the colors of #MTLmoments for marketing street in Toronto with a live band, a food truck for almost wild concerts:
Credits: Brendan Murphy and Virgil Knapp
Stéphane ... Canarias, director of the tourist office in Brive will reconsider their promotional tour with the combi Brive Festival
Or ... the "fun" approach and offbeat team of Val Thorens Snow Report after new snowfall in full in July (Courage girls and guys):
and
our knowledge of best practices is not exhaustive, feel free to share
your good examples in the comment box ... the subject is not home
without walls, I said :)
Michel et Augustin etourisme in a blog?
I thought, yes I know it is pulled by the horns but you know a lot,
secretaries "of state in charge of tourism that appear like that, it
looks like a parody of Kamoulox with this title:
So institutional know surprise, speaking "tourist" but I think it is always good to go looking elsewhere.
For me today is my immense experience TGV and their bars (I see you
coming, calm down) that allows me to introduce my two buddies with
Italian San Pelligrino for my car crossings France 11 Place 65 So I present to you Michael and Augustine.
You probably know them, if not, I'll do short, you need good products
not always recommended for the dancer that I am (I am called Neutron (1)
for my density). But mostly Michel et Augustin, they are leading experts in marketing, customer knowledge and they often seek customer relationship by talking the language of its users.
I will not make you an infomercial on them, though, if a range of
samples for the blog we win, we could review our privacy strict product
placement ethics. In the meantime, I invite you to get lost in their website , the content is dense, sometimes tree explodes in flight, but each page highlights their editorial strength, interaction with users and the importance of employees in instead.
In addition, I wish to photograph the "ingredients"
area on one of their products sold in my dear, dear TGV, unfortunately I
do not have any products in the man, but if you think again, look how
is treated this always scientific and boring topic. Here is another approach that awaits.
Come on, leave for this tour:
1 / Their newsletter: the designer who has to burst ... the router mails much less to send
2 / editorial approach:
careful, it corresponds to a target identified so it will not appeal to
everyone, okay, we do not care about the completeness if the consumer
is key
3 / interaction with his community
in tourism, we probably talk about Airbnb to illustrate the strength of
a community, in the cow and lemonade, you can look here.
4 / relational Their cards:
these are not business cards, please, the card is only for professional
relationships ... it does not bother you for your Siret and your Fax to
tourists if just in case you had hired a special relationship and the
time with him? :)
5 / Humanization everywhere: in-house, in the street, employees, customers, there is the face everywhere. I enjoyed the section that highlights those who left the company to start their adventure ... in general, the "Blacklist" :)
6 / useless stuff but I like: click all the way down on the flags to select your language ... go, be fun, you also in tourism, you have the right
Thread Moved from :
http://www.etourisme.info/michel-augustin-mama-ca-dit-bosser-tourisme/
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