Last Tuesday was held on April Fool's of French origin, tradition Wikipedia . Who says April Fools said many hoaxes or pranks, Web executed by brands.
Indeed, the Poisson d'Avril is a great opportunity for brands and businesses to create entertainment content around the event. These concepts, if well executed, are then viewed and shared by a large number of users and are an important strategic lever in a content strategy to engage consumers and increase brand awareness. The best pranks are taken up by the inevitable Web sources such as Mashable , TechChrunch , The Next Web , etc. contributing to lather their reputation.
The year 2014 April Fool was very prolific at the brand level and tourism businesses. Here is a curation of the best pranks found on the Web in the Travel / Tourism category.
The temperature controller customized aircraft and Virgin Nest
Virgin and Nest have combined to allow passengers to control the temperature of their seats according to their respective mood. The idea is brilliant and everything is very well done with a touch of humor that makes you want to share the video.
WestJet converted to metric time
WestJet is still very prolific in his creation of hoaxes for April Fools. This year, the Canadian aviation company announces an important change: the use of the metric hour for flight schedules.
What do you think of these hoaxes? Do you have any other good pranks to share with us in the travel industry? Hope to hear from you!
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